Thursday, March 3, 2011

Coca-Cola Differentiation Strategy


The Coca Cola Company uses the differentiation strategy. Differentiation strategy involves making a unique product which features that are excellent value for its customer. This will make the customer become more loyal to the brand. Coca Cola has proven to have loyal customers buy the way they continue to be the world’s largest distributor. Coca Cola spends large a large amount of money in advertising to differentiate and create a unique image for their products which gives the company and advantage over competitors. 

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