Competitive Dynamics

Changes in the markets with new competitors, consumer taste changing, beneficial long term decisions for the company, and the economy are a few of the things Coca-Cola Company have to deal with in the complex business world. While a healthy lifestyle is becoming very important in the United States companies such as Coca-Cola are finding new products such as Powerade Zero and Vitamin Water to help give them a edge in the bottled water industry. Coca-Cola is coming out with more unique great tasting flavor and a reasonable price to try and enhance their competitive position and the Coca-Cola brand name.