Company Structure

The Coca-Cola Company has a multidivisional structure. They have pushed toward decentralization the organization has split into two types bottling investment and corporate. They also divided operating groups into regions; Eurasia & Africa Group, Europe Group, Latin America Group, North America Group, Pacific Group, Bottling Investments Group, McDonald's Division. By allowing decisions to be made on a local level, the coca-cola company can quickly respond to a change in market and allow top managers to focus on long term planning.

Cooperative Strategy

The Coca-Cola Company has a cooperative strategy with COFCO Coca-Cola, the Coca-Cola bottling business investment company with the most extensive geographic coverage in mainland China. It is a joint venture company between COFCO Ltd. and Coca-Cola Company. The bottling companies of COFCO Coca-Cola have production lines for cans, plastic bottles, glass bottles, bottled water and syrup, etc. The main products include: Coca Cola, Coke Light, Sprite, Fanta, Smart, Minute Maid, Nestea, Modern Tea Workshop, Nescafe, Heaven and Earth, Sensation, Ice Dew purified water. They also have a strategic alliances with  Nascar, NCAA, Olympics, Delta, Walt Disney, AMC Theatres, American Idol, Six Flags, Children’s Miracle Network, NBA, as well as numerous others.

International Presence

Yes The Coca Cola Company has international presence. The Coca Cola Company acquires bottling companies in many countries. The Coca Cola Company places leaders in many regions all over the country. These leaders coordinate the business structure and activity that their region is in.

Coca-Cola

The coca-cola company is one of the successful companies that use a good strategy. In corporate level strategy, the company use diversification strategy both backward integration and forward integration. They produced their own bottle and managed their own distribution channel. In addition, the company also does the horizontal strategy by acquiring more companies. In diversification strategy, the company does related diversification and unrelated diversification strategy. In business level strategy, the company use differentiation strategy.

Competitive Dynamics

Changes in the markets with new competitors, consumer taste changing, beneficial long term decisions for the company, and the economy are a few of the things Coca-Cola Company have to deal with in the complex business world. While a healthy lifestyle is becoming very important in the United States companies such as Coca-Cola are finding new products such as Powerade Zero and Vitamin Water to help give them a edge in the bottled water industry. Coca-Cola is coming out with more unique great tasting flavor and a reasonable price to try and enhance their competitive position and the Coca-Cola brand name.

Coca-Cola Differentiation Strategy

The Coca Cola Company uses the differentiation strategy. Differentiation strategy involves making a unique product which features that are excellent value for its customer. This will make the customer become more loyal to the brand. Coca Cola has proven to have loyal customers buy the way they continue to be the world’s largest distributor. Coca Cola spends large a large amount of money in advertising to differentiate and create a unique image for their products which gives the company and advantage over competitors. 

Coca-Cola Competitive Advantage

Coca-Cola has many competitive advantages. Two of their most valuable capabilities is there Management expertise, and Market leadership.  The Coca-Cola Company provides the company with managerial experience through many management training programs to help develop executives capabilities, knowledge and experience. Coca-Cola’s market leadership is something that is rare in their industry. Sure Pepsi has a pretty good name but everyone knows “Coke.” There brand is known everywhere which is a major advantage. The Coca-Cola brand is very hard and costly to imitate. Coke constantly tailors the way to market to be able to serve certain clients better. From modern supermarkets to mom and pa retail stores. Coca-Cola has the old throw back bottles that everyone knows and loves but also can deliver their product in a new exiting way too.  I think that Coca-Cola has a very sustainable competitive advantage. The Coca-Cola trademark itself would be next to impossible to top.