International Presence

Yes The Coca Cola Company has international presence. The Coca Cola Company acquires bottling companies in many countries. The Coca Cola Company places leaders in many regions all over the country. These leaders coordinate the business structure and activity that their region is in.

Coca-Cola

The coca-cola company is one of the successful companies that use a good strategy. In corporate level strategy, the company use diversification strategy both backward integration and forward integration. They produced their own bottle and managed their own distribution channel. In addition, the company also does the horizontal strategy by acquiring more companies. In diversification strategy, the company does related diversification and unrelated diversification strategy. In business level strategy, the company use differentiation strategy.

Competitive Dynamics

Changes in the markets with new competitors, consumer taste changing, beneficial long term decisions for the company, and the economy are a few of the things Coca-Cola Company have to deal with in the complex business world. While a healthy lifestyle is becoming very important in the United States companies such as Coca-Cola are finding new products such as Powerade Zero and Vitamin Water to help give them a edge in the bottled water industry. Coca-Cola is coming out with more unique great tasting flavor and a reasonable price to try and enhance their competitive position and the Coca-Cola brand name.

Coca-Cola Differentiation Strategy

The Coca Cola Company uses the differentiation strategy. Differentiation strategy involves making a unique product which features that are excellent value for its customer. This will make the customer become more loyal to the brand. Coca Cola has proven to have loyal customers buy the way they continue to be the world’s largest distributor. Coca Cola spends large a large amount of money in advertising to differentiate and create a unique image for their products which gives the company and advantage over competitors.