Monday, April 25, 2011

Cooperative Strategy

The Coca-Cola Company has a cooperative strategy with COFCO Coca-Cola, the Coca-Cola bottling business investment company with the most extensive geographic coverage in mainland China. It is a joint venture company between COFCO Ltd. and Coca-Cola Company. The bottling companies of COFCO Coca-Cola have production lines for cans, plastic bottles, glass bottles, bottled water and syrup, etc. The main products include: Coca Cola, Coke Light, Sprite, Fanta, Smart, Minute Maid, Nestea, Modern Tea Workshop, Nescafe, Heaven and Earth, Sensation, Ice Dew purified water. They also have a strategic alliances with  Nascar, NCAA, Olympics, Delta, Walt Disney, AMC Theatres, American Idol, Six Flags, Children’s Miracle Network, NBA, as well as numerous others.