Thursday, February 24, 2011

Coca-Cola Competitive Advantage

Coca-Cola has many competitive advantages. Two of their most valuable capabilities is there Management expertise, and Market leadership.  The Coca-Cola Company provides the company with managerial experience through many management training programs to help develop executives capabilities, knowledge and experience. Coca-Cola’s market leadership is something that is rare in their industry. Sure Pepsi has a pretty good name but everyone knows “Coke.” There brand is known everywhere which is a major advantage. The Coca-Cola brand is very hard and costly to imitate. Coke constantly tailors the way to market to be able to serve certain clients better. From modern supermarkets to mom and pa retail stores. Coca-Cola has the old throw back bottles that everyone knows and loves but also can deliver their product in a new exiting way too.  I think that Coca-Cola has a very sustainable competitive advantage. The Coca-Cola trademark itself would be next to impossible to top. 

Thursday, February 17, 2011

Coca-Cola


Globally one of the most recognized brands is Coca-Cola. The Coca-Cola brand is displayed on many different products from shirts to the television. This creates many opportunities for the Coca-Cola brand to give them a competitive advantage. For example Coca-Cola has has launched a reformulated Fanta, containing no added preservatives. This gives the company a opportunity to create new health products with the same coke brand. A threat for the company is other competitors coming out with better product to fit this new healthy nutrition phase that is going on in the world. The industry competition is mainly divided between Coca-Cola, Pepsi and Dr. Pepper these firms are mature and well developed. It would be hard for another company try and get into the competition with this three major companies, and it would be very expensive.